Pressroom
Press Release Autumn 2010
Delivery August 2010
For August delivery boys styling is humoristic street style. Clean graphic texts are the main decorations for the boys and especially our new statement: Dare to be noticed - is in focus and makes a crazy cool and happy feeling.
In August delivery we focus on short sleeve graphic tees for the late summer and more heavy sweats with colour-blocking for autumn beginning. For the bottoms, we focus on loose fit and jeans are with distressed finishes. We will see a more and more used look. Denim shirts for both boys and girls are very popular items and must haves this season.
We’ve made a commercial light blue colour for both boy/girls and a second cool combination for the girls with a tye-died look.
Girls’ styling is with a lot of different large and small flowers and very nice details such as pocket lining with flower patterns. The choice of fabrics is cotton materials with rubber and foil artwork to give it a touch of humoristic image.
The main eye catcher is the flashy colour mix. Strong cold tones of red, green, yellow for the boys and pink, lime in a nice combination with black and white for the girls.
Musthaves for both boys and girls are accessories such as graphic yarn dyed double layer pattern scarf for boys and cool flower scarf for the girl. They will mix it all tougher and it doesn’t have to match.
In August delivery we focus on short sleeve graphic tees for the late summer and more heavy sweats with colour-blocking for autumn beginning. For the bottoms, we focus on loose fit and jeans are with distressed finishes. We will see a more and more used look. Denim shirts for both boys and girls are very popular items and must haves this season.
We’ve made a commercial light blue colour for both boy/girls and a second cool combination for the girls with a tye-died look.
Girls’ styling is with a lot of different large and small flowers and very nice details such as pocket lining with flower patterns. The choice of fabrics is cotton materials with rubber and foil artwork to give it a touch of humoristic image.
The main eye catcher is the flashy colour mix. Strong cold tones of red, green, yellow for the boys and pink, lime in a nice combination with black and white for the girls.
Musthaves for both boys and girls are accessories such as graphic yarn dyed double layer pattern scarf for boys and cool flower scarf for the girl. They will mix it all tougher and it doesn’t have to match.
Delivery September 2010
Street art has influenced the fashion for autumn. With a pixilated destroyed look. The collection is defined by soft fabrics and heavy weight cottons with brushed backsides. This creates a personalized unique every day look.
Girls styling is based on feminine style with new shapes and lots of details. The tops are richly decorated with metal studs. It's a musthave this autumn. Some tops are over dyed with bat sleeve look, and cool details such as detachable shoulder pads. It makes a very feminine look in a rough way.
Boys styling is based on solid coloured sweats with nice small artworks and heavy knitted styles with metal zipper. Artwork has a great balance between rubber and pigment print with street art inspiration in a new way.
The colour way is blue, in a combination with black and white for the boys and purple blue, white and black combination for the girls.
Girls styling is based on feminine style with new shapes and lots of details. The tops are richly decorated with metal studs. It's a musthave this autumn. Some tops are over dyed with bat sleeve look, and cool details such as detachable shoulder pads. It makes a very feminine look in a rough way.
Boys styling is based on solid coloured sweats with nice small artworks and heavy knitted styles with metal zipper. Artwork has a great balance between rubber and pigment print with street art inspiration in a new way.
The colour way is blue, in a combination with black and white for the boys and purple blue, white and black combination for the girls.
